Colors are the essence of life. Colors make flavor to ordinary things. We can’t imagine a world without colors. Colors permeate the entire environment. We love nature because of its colorfulness. We love to see the Sea just because of its color. Children love to eat and thanks to the colors. Every event of life is colored by colors. The dress we wear, the food we eat, the things we buy, the houses we build, the slippers and shoes we use, sometimes even the vehicles we get into, everything has something to do with the color.
Color is a powerful and important communication tool and the fact is that it is just not color and it is tied to religious, cultural, political and social influences. Colors can affect our mood. So to say, we are conditioned by the colors often than what we really are. Red can boost your energy, yellow often makes people feel happier, and blue is proven to bring down blood pressure and slow your heart rate which is why it is often associated with being relaxing. If you combine the happiness of yellow and the relaxing feel of blue you get green, a very pleasing color for many people.
Schools tend to user bright colors that appeal to children. Class rooms are filled with colorful posters and pictures of appealing colors fill the side walls of the class room in order to keep the children’s attention within the class room.
We just can’t take colors for granted. Artists have done years of work on the effect of colors on people and have certain proven conclusions about colors and its effects. We are able to see around 7,000,000 colors. They say the following colors have following effects:
Yellow – warm, exciting, happy
Blue – deep, peaceful, supernatural
Green – peace, stillness, nature
White – harmony, silence, cleanliness
Black – grief, dark, unknown
Red – glowing, confidence, alive
Orange – radiant, healthy, serious
Of course, colors are colors but have its meaning in different locations just like words do. After all, Color is just another medium of communication. Different colors have different meaning in different countries and cultures. Little bit of sensitivity is required when we want to communicate something to the universe in colors.
Let’s observe:
In western cultures black is a color of mourning
In Japan however it is a color of honor, with white the color of mourning
Red in the west represents danger, love, passion
In India it is a color of purity, in China it is a color of good luck and in South Africa it is a color of mourning
Yellow represents courage in Japan, mourning in Egypt and hope in the West
Colors are representative of certain religions too. So as not to unintentionally offend anyone through colors, some examples of these color/religion associations are:
Green is considered to be the holy color of Islam
Judaism is represented by the color yellow
In Hinduism, many gods have blue skin
White is linked to peace across many religions.
Colors enrich our lives. It has immense meaning in different cultures, different countries and in different religions. Colors add more colors to life. When we taste victory, we say, “We came out with flying colors”. Colors are integral part of our lives. Colors are the symbols of intrinsic values of lives like sacrifice, happiness, integrity, peace, sympathy, oneness, etc. If we were to discriminate someone with the wonderful tool of colors, that could be the worse thing that we could do to the humanity. Let the colors bond together our individualities and break away our barriers.
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